There is something quite sinister and creepy that I have always associated with wealthy families; I can not help but see decerped mansions on the hill and old heirlooms or family crest rings. Though in actual fact these wealthy families can be of great benefits to there country of origin, and perhaps no where is this as true as the country of Ireland. Offering a healthy impact on the country’s tourism market.
Perhaps the biggest name in horse training is John Magnier, with him and his family valued at an estimated $4 billion. The family have invested million of dollars into Ireland, improving facilities and infrastructure throughout the country.
The families renowned reputation as the worlds greatest horse trainers have seen the richest of the world look towards Ireland in the hopes they can acquire Magnier’s abilities in horse training. This has seen Ireland’s horse market explode with nearly 150 million dollars in taxable revenue generated every year from the horse racing industry. This horse racing industry is perhaps Ireland’s biggest attraction for the rich and famous. John Magnier himself is currently a senator in the Irish parliament like he could not give any more back to the country of Ireland.
When you ask people what they associate with Ireland it would not be surprising to hear Guinness mentioned. Perhaps no family has given back as much to the city of Dublin as the great Guinness family. Consistently parading the beauty of Ireland to their worldwide market through there advertisements, it has brought droves over to the Irish capital to sample the Guinness brewery tour. A statistic that really drives this fact home is that 90 percent of the brewery’s visitors are actually foreign. With a total of 1.7 million visitors in 2017 that would mean the Guinness tour alone brought in 1.53 million tourists alone.
The final family to be mentioned in this passage is the O`Leary family, with a net worth of 1.03 billion dollars. The family managed to generate this wealth through a close entanglement with the Ryanair flight company. This company has allowed for extremely low-priced flights to Ireland, as it markets itself as the ultimate low budget airline. Flights to Dublin come in as cheap as $5.87, these cheap flights have allowed for a new market of young students and backpackers on a budget.
The family has not been without controversy as unlike with the previous families mentioned in this list they have not been particularly generous with their earnings. The family often use their large number of yearly passengers as leverage over airports meaning they do not have to pay any fee towards the airport. The family’s chieftain in Michael O`Leary has been involved in several controversies, perhaps most comical was his purchase of a taxi licence plate for his personal Mercedes-Benz in 2004.
This allowed O`Leary to drive in bus lanes, as car was now registered as a taxi, greatly reducing his time in transit to work. Despite these controversies the O`Leary’s have been instrumental in driving tourism towards Ireland.